Business Challenge:

3DSyndication.com is a single window, single transaction platform to procure reproduction rights to the textual content, photographs, cartoons and illustrations. The website provides news and features content from three of India’s leading newspaper brands viz. DNA (Daily News and Analysis – English Content), Dainik Bhaskar (Hindi Content), Divya Bhaskar (Gujarati Content). The objective was to monetize the archive which was initially built for editorial use.

What we did:

Having understood the business objectives, we went ahead with contextual understanding of the target users and a detailed user-task matrix was created to identify the key tasks vis-à-vis type of users. Initial heuristic analysis by Pure IT experts provided a first level view of existing design inadequacies. Taking cues from both the activities, design process was initiated which followed the user centered design methodology to develop initial prototypes for testing. After conducting usability evaluation of the prototypes, final design was delivered.   

The outcome:

Web analytics revealed that the No of Hits increased and the rate of customer retention has increased, leading to better sales conversions.