Mobile usage is ubiquitous but culture specific.
Most Indians don’t mind loud ring tones while that would be absolutely off beam in Germany!
Embedding devices and applications with culture specific features translates to dead on sales-targets.
• How do I ensure that users have the best experience while using my brand? • Can the interface I’ve created internationally work in India? • How do users in India use the phone? • Do Indian users understand the nomenclature? • How do Indian users navigate? • How do I ensure that users download more and more from my VAS site?
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domain : e-tail I b2b I e-learning I gaming I internet banking I intranet I mobile solutions : usability research I user research I user centered design I accessibility testing
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