Contextual Enquiry
Our service gives a detailed snapshot of the demographic,
psychographic and behavioral characteristics of
your key user, the nature of his interaction with
the interface and the environment in which he
conducts his interaction. This intensely structured
field observation and interviewing method provides
the richness of data required to accurately map
tacit and explicit customer expectations from
the interface. Conducted by our trained qualitative
researchers, what we deliver is a report that
provides the framework for interface development.
User Profiling & Persona Creation
Our service provides an in-depth understanding
of the user for whom the interface is being created.
Covering the basics of demographics, psychographics,
geographic, behavioral, web graphics (if applicable),
user profiling throws light on the rational, emotional
and sensory characteristics of interface use.
Conducted by our senior usability analysts, what
we deliver is a report that gives you a photograph
of the user that can be directly fed into development.
Guidelines Baselining
When you have an existing interface or a beta
and you would like a quick review to see that
it has no major usability concerns, we offer Guidelines
Benchmarking. Usually completed in two to three
weeks, this service benchmarks your interface
against research backed international best practices
such as:
•ISO standards
•Federal requirements
•Domain specific
guidelines
•Research papers
Conducted by our senior usability analysts, we
deliver a report with detailed usability issues
highlighted and fixes recommended for the same.
Competitive Benchmarking
Similar to guidelines base lining, this service
benchmarks your interface with your competitors
to identify strengths, opportunities, weaknesses
and threats. Using competitor arrays, strength-character
and SWOT analysis, the service plots a comparative
map that can be leveraged to ensure that your
interface remains ahead of the game. Conducted
by our senior usability analysts, we deliver a
report that can be incorporated into the development
roadmap for the future.
Cognitive Walkthroughs
This usability inspection method helps determine
the learnability of the interface. Tasks are divided
into sub-groups and our usability analysts role
play various user personas to determine workflows
and task success ratios. While cognitive walkthroughs
may not completely reveal the whole picture they
are very good for identifying low hanging usability
issues and pain points.
Usability Labs
Usability Labs are central location tests where
end users interact with interfaces. These interactions
are observed, diagnostics of use are obtained
through depth interviews and user feedback on
ease of use acquired using structured questionnaires.
This hybrid observation, qualitative and quantitative
technique uses video recording and screen grab
pro software to extract tacit and explicit usability
issues. Usability Labs have been proved to identify
and solve 99% of all usability issues.
Usability Surveys
This large scale quantitative research exercise
draws on customer satisfaction, loyalty, attitudinal
measurement and behavioral traits. These surveys
are useful as kick of points for interface revamps
or as user acceptance testing after deployment.
Conducted by our senior market researchers using
incisive and cutting edge analysis techniques,
usability surveys are powerful investigative tools
for achieving pervasive usability.
|
