User Research

We provide 'out of the box' market insights to corporations. Partnering your endeavor to stand out where competition swiftly duplicates unique ideas.

When you work with us, you get context rich analysis that is actionable and detailed attention to your projects. Perception of your users, how they use products and services and the business opportunities they present is key to a product's success. Pure IT uses methods such as field studies and site visits, user surveys, contextual interviews, task and workflow analysis, ethnographic techniques, and others.

We use our extensive marketing experience and User-Centered Design methods to understand your users in the context of your specific project and business needs.

We cover the following areas:

Methodologies:
• Quantitative Research
• Qualitative Research
• Central Location Tests
• Slice Of Life
• Analytics
• Internet Research

Studies:
• Demand Estimation
• Segmentation
• Usage & Attitude
• Category & Brand Mapping
• Product & Concept Testing
• Advertising Testing
• Pricing Research
• Customer Satisfaction
• User personas
• Cognitive (memory load)