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Because usability makes sense, business sense.
Usability transforms innovation into a market
ready, diffusion ready product.
Products that users want and can use.
A simple mantra for double digit growth.
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| usability pay offs
include • Increased sales
• Longer market life
• Credible marketing claims
• Compelling product demonstrations
• Reduced need for customer support
• Simple, less costly documentation
• Fewer last minute design changes
• Reduced development time
• Minimized rework
Read
more about usability payoffs
Source: UPA international,
Claire Karat 1990
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who
is doing usability
international
Thousands of organizations such
as
• Yahoo
• US Federal
oiGovernment
• Singapore
oiGovernment
•
Nokia
• Microsoft
•
IBM
• eBay
• Amazon
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india
In India, some pioneering
adopters of usability
are
• Yahoo India
•
Wipro
• Symantec
•
Quasar Media
• People Group
• Kanbay
• Infosys
• Iflex
• ICICI Bank
• eBay India
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